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Manmord, Anurag : Men who made Jatt & Juliet 2 the biggest grosser of Pollywood

Diljit Dosanjh and Neeru Bajwa in Jatt And JulietJuly 15, 2013 –

Manmord Sidhu, 31, producer

Canada-based Sidhu, after doing a diploma from Vancouver Film School and a degree from University of British Columbia, started White Hill Productions to cater to film production, line production, ad films and film distribution. With Indo-Canadian films such as Ocean of Pearls and Canadian Dream to his credit, he was the Candian line producer for Jatt & Juliet.

For Jatt & Juliet 2, Manmord was one of the main producers and distributors. “Besides Jatt & Juliet [1 and 2], we were also the distributors for Daddy Cool Munde Fool, Sirphire, Kabaddi Once Again, Carry On Jatta and Pata Nahi Rabb Kehdeyan Ranga Ch Raazi.”

Disclosing the budget of Jatt & Juliet 2, he says, “The production cost was Rs. 6 crore and Rs. 2 crore were spent on publicity and promotions. When a film does well, the team rightly demands better pay packages. Increased production costs, hiring local artistes in Canada, setting up sets and shooting at two airports with guns — for which we had to pay a huge amount to the Canadian government — all these factors add up to a lot. Made on the budget of Rs. 8 crore, it’s also the highest budget Punjabi movie. We started the promotion on April 20. Though the promotional tour in India was for two weeks, we did many shows overseas [Canada, US and Australia]. It’s just been three weeks and it has already done business of about Rs. 25 crore.”

Anurag Singh, 36, director
After giving Jatt & Juliet, that went on to become a brand, in 2012, the director is bound to be under tremendous pressure to surpass people’s raised expectations, to which Anurag says, “I was nervous while making the second one.

Not making a sequel, and coming up with an unrelated story, was intentional. When Jatt & Juliet released, people said it was truly a rom-com; something they probably hadn’t experienced in Punjabi films till then. It came as a surprise for everyone, including me, that it went on to become a brand. We cashed in on the brand name for Jatt & Juliet 2. The success of the film also lied in the fact that 75% of the film was shot in Canada at beautiful locales.”

How can any success be complete without criticism? “I did come across people who thought the story was average. But then, I took it as a compliment; we did not want to present the audience with anything complicated. In fact, look at how an average story has garnered such appreciation! For those who criticise the story, I ask them to blame me equally — I was the one who chose the script.”

Navleen Lakhi - *HT Media Ltd.

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